Armando Troncana

Armando Troncana has extensive experience in the tourism and aviation industries, currently serving as the Director of Switzerland Tourism BeNeLux since May 2006, where responsibilities include overseeing marketing campaigns and managing PR and trade relations. Previously, Armando held the position of Director Italia at Switzerland Tourism, focusing on marketing in the Italian market. Earlier roles include Manager Customer Care at Sunrise TDC Telecom, Director Sales & Marketing at Swisswings Airlines, and Sales Manager at Air Engiadina / KLM alps, with foundational experience at Swissair in various operations positions. Armando holds a CAS in Marketing Communication from HSLU Lucerne and a qualification in Tourism and Travel Services Marketing from HFT Lucerne.