Alena Zachová is a marketing strategist at SYMBIO Agency since October 2022, with prior experience as the head of the social media team at NEWTON Media, a.s. from August 2015 to March 2021, where responsibilities included project management, workflow coordination, and designing social media services for various clients. Alena has also held research and consulting roles at Charles University in Prague and contributed to projects for Fond dalšího vzdělávání and UNESCO, focusing on areas such as digital literacy and youth media representation. Alena holds a Master's degree in Sociology from Charles University and has pursued studies at Sciences Po and Masaryk University Brno, complemented by a bachelor's degree in Media Studies and International Relations.