Penelope Uiehara

Penelope Uiehara is a seasoned marketing and sales professional currently serving as Fine Director Sales at Symrise AG since October 2023. Previously, Penelope held the position of Diretora Global de Transformação Humana at Natura &Co, focusing on social impact, training, and innovation projects for the direct sales model from June 2022 to October 2023. Penelope has extensive experience with Natura in various roles, including Diretora de Marketing de Relacionamento, where responsibilities encompassed sales strategy communication, team training, and incentive campaigns, and Group Brand Manager, leading iconic Brazilian brands. Penelope's background also includes significant positions at Alpargatas S.A. as Group Brand Manager, driving brand success, particularly with Mizuno, and at Unilever as Category Manager for Seda. Penelope’s earlier career at Natura as Gerente de marca e produtos laid the foundation for expertise in makeup, perfumery, and facial products. Educational qualifications include a degree from Universidade Presbiteriana Mackenzie and an Executive MBA in Marketing from ESPM Escola Superior de Propaganda e Marketing, along with additional training from Hyper Island.