Zee Xie

Zee Xie is an experienced media planner currently working at Syneos Health Communications since July 2024, focusing on a holistic media approach and strategy consultancy. Previously, at Havas Media Group from June 2022 to June 2024, Zee developed comprehensive media strategies for high-profile clients such as Shell and Keurig Dr Pepper, overseeing substantial omnichannel media plans and optimizing media investments through data analysis. Early career experiences include internships at GroupM, Spectrum Reach, and Wunderman Thompson, where Zee gained expertise in media planning, digital investment, and marketing strategies. Zee holds a Master's degree in Communication and Media Studies from Northwestern University and a Bachelor's degree in Advertising and Business Administration from the University of Florida.