Yadira Perez

Yadira Perez is an experienced marketing professional specializing in the fine fragrance sector, currently serving as the Director of Marketing for Fine Fragrance at Takasago since August 2013. Yadira has previously held significant roles such as Marketing Director at MANE and Creative Marketing Manager at both MANE and Firmenich, contributing to multisensorial exhibits, creative concept development, and market research. With an educational background in Marketing and Advertising from Baruch College, Yadira's extensive expertise encompasses brand analysis, strategic marketing presentations, and trend identification within the fragrance industry, alongside early experience in graphic design and marketing communications at Thornton Tomasetti.