Cherrlyn Lim is a seasoned Marketing Communications Manager with extensive experience in the hospitality and consumer goods sectors. Currently serving at Tanglin Club since March 2024, Cherrlyn has previously held similar positions at Far East Hospitality Management (S) Pte Ltd and InterContinental Hotels Group, where notable accomplishments included the successful opening of the Holiday Inn Express Kota Kinabalu City Centre. Cherrlyn's career also includes roles at Millennium Hotels and Resorts, Frasers Hospitality, LG Household & Health Care, Luxasia, GlaxoSmithKline, Prestige Products, and Shiseido. Possessing a Bachelor's Degree in Business and a Diploma in Tourism and Resort Management, Cherrlyn has consistently driven effective marketing strategies and communications across all platforms.