Tasva is a revolutionary brand that seeks to revolutionize the perception of Indian men's fashion by offering a blend of style and comfort, deeply rooted in cultural heritage and craftsmanship. In 2021, Aditya Birla Fashion and Retail Ltd (ABFRL) and renowned fashion designer Tarun Tahiliani came together to establish Tasva, combining innovation and tradition in the realm of men's celebration wear.

Our vision at Tasva is to redefine ethnic wear by offering a fresh and exciting perspective. We aim to surprise and delight men who seek both elegance and comfort in Indian clothing. Whether it's for grooms or guests, our ensembles redefine the experience of celebration by providing a new fit, a new approach, and a new sense of joy. Our goal is to revolutionize the traditional and fusion Indian clothing scene, making it a harmonious blend of comfort, style, and a modern outlook.

Our mission is to provide a wide range of top-quality and sophisticated celebration wear for men at affordable prices. We firmly believe that every occasion should be celebrated with elegance and panache, and our goal is to offer the best Indian occasion wear for men.


Apparel & Fashion

TASVA | Aditya Birla Group x Tarun Tahiliani

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