Dr. Roy (Brandologist

Dr. Roy Kshemendra currently serves as the Head of Communications & Customer Centricity for the Agency Business at Tata AIA Life Insurance, where responsibilities include strategic direction and positioning, achieving the highest NPS in the industry. Previously, Dr. Kshemendra was the Head of the Centre for Behavioral Science at the Indian Institute of Management Ahmedabad, focusing on transdisciplinary research in finance, economics, and marketing. With extensive experience at Tata Sons Limited, including roles in Group Customer Centricity, Brand, and Marketing, Dr. Kshemendra developed customer-centric programs and managed large-scale branded properties. Additional experience includes managerial positions at Saint-Gobain and UltraTech Cement, complemented by a strong educational background with degrees from prestigious institutions such as Columbia Business School and Indian Institute of Management Ahmedabad.