Alena Kuchina

Alena Kuchina currently serves as the Head of the Department of Paid Traffic at Tinkoff, with a focus on SEM and media advertising since August 2020. Prior to this role, Alena was the Team Lead at Cashwagon, where responsibilities included developing digital sales strategies, coordinating local digital managers, and analyzing business performance KPIs. Alena also has extensive experience from RealWeb Digital Agency, where leadership of a PPC team and management of PPC campaigns were key responsibilities, along with training and motivating employees. Alena's career began at Sodis Travel Agency, where roles included PPC manager. Alena holds a Master's degree in Social-Cultural Service and Tourism from ИТиГ, obtained between 2005 and 2010.