Celine Auv is a seasoned professional in client relationship management and project coordination, currently serving as Directrice conseil/projet CRM at TBWA\Paris since September 2016. Celine specializes in client relationship strategies, operational management of client action plans, and optimizing customer journeys, while also managing and training teams on CRM and Data management. Prior to this role, Celine held positions at MRM // McCANN Paris and Business Lab, where responsibilities included deploying communication strategies, enhancing customer experiences, and managing loyalty programs for various high-profile clients. Celine's earlier experience includes project management roles at Piment DDB and DRAFTFCB, focusing on strategic consulting and operational follow-up on marketing projects. Celine Auv holds a certification in sophrology from Académie de Sophrologie de Paris and a degree from Sup de Pub Paris.
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