India’s biggest and premier Sports Marketing & Management company, Twenty First Century Media Pvt. Ltd. (TCM) was founded by sports journalist and entrepreneur Lokesh Sharma in 1993. 

Since then TCM has worked with world cricket for over two decades and managed the sponsorship of over 1000 cricket matches globally including Cricket World Cups, Asia Cups, IPL and International matches in India, West Indies, New Zealand, South Africa, Australia, UAE and England. 

Besides cricket, TCM has been involved in various other sports including Hockey, Football, Badminton, Kabaddi, Golf and also managed Indian and international Sporting talents. 

TCM has also provided expertise in areas of Sports Consultancy, In-Stadia advertising, Talent management, Content Creation, Sponsorship Acquisition and Management, Event Management, Advertising Sales, Ideation, Hospitality Management, Branding and Dressing of Venues.

Sports

TCM Sports

Basant Dhawan

Korak Sen

Shashank Gulani

Sayed Akram Ali

Carlton Saldanha

Umesh Lakhmani

Binod Rana

Sudip Roy

Rishib Sahny

Lokesh Sharma

Sanjay Kailash

The Sales and Partnerships Team at TCM Sports is responsible for driving revenue through the acquisition and management of sponsorships and partnerships. This includes negotiating with sponsors, securing advertising sales, and managing client relationships to ensure successful collaborations. They actively work on initiatives to enhance brand visibility and engagement for both TCM Sports and its partners across various sports events and venues.

Sales and Partnerships Team

Leadership Team

Operations Team

Sales and Partnerships Team

About

Team members

Other teams at TCM Sports

Leadership Team

Operations Team