Betsy Roche

Betsy Roche is a seasoned media professional with extensive experience in paid media strategy and management across various companies. Currently serving as a Media Supervisor at TDA_Boulder since November 2024, Betsy previously held the role of Senior Paid Media Manager at SRW from March 2020 to November 2024, where responsibilities included leading paid media initiatives for both existing and new CPG clients, developing media plans, and managing vendor relationships. Betsy's career encompasses roles ranging from Paid Media Manager to Social Media & Paid Search Specialist, showcasing a strong ability in analytics, campaign management, and client reporting. Betsy's academic background includes a Bachelor of Journalism in Strategic Communication from the University of Missouri-Columbia.