Tom Cordiner

As CRO and a member of the Executive team, Tom oversees all Worldwide commercial activities for the company across Sales, Marketing, Digital e-commerce and Professional Services, and has lead the teams to drive the transformation of Avid into a subscription and SaaS led company.

Tom, who joined Avid in 2012, is an experienced senior executive with extensive background in broadcast, digital media and telecom. He was most recently SVP Global Sales, driving growth across Avid’s major markets through a combination of direct and channel sales. Before joining Avid, Tom served as Vice President of Sales and Business Development at Technicolor and ran the international sales teams in the broadcasting, media and telecoms sectors. Prior to Technicolor, Tom spent four years at Cable and Wireless, where he was in charge of the channel as well as leading the global relationships with Vodafone, Deutsche Telekom, and EE as Client Managing Director. He previously held Senior International Sales Management positions at EMC and St Ives plc.

Tom speaks fluent German, and holds a Master of Arts from St. Andrews University and Executive Management qualifications from Harvard Business School and Glasgow Caledonian University.