Boris Janicek

Boris Janicek is a seasoned branding expert with extensive international experience, serving as the Founder and CEO of STATE OF BRAND since February 2013, where a vision to transform brands into global powerhouses is pursued. Additionally, Boris holds a position as a Professor of Economy and International Branding Strategies at Tel Aviv University and has previously held prominent roles, including Chief Brand Officer at SABON, General Manager at Estée Lauder, and Managing Director at LVMH. Boris has taught at various prestigious institutions, contributing to knowledge in branding and management. An extensive educational background includes an MBA from Sciences Po and certifications from various institutions in marketing, business administration, and wine and spirits.