Xiaohui Xie

Xiaohui XIE is an experienced professional in global brand marketing with a strong track record in leading branding initiatives for major organizations. Currently at Tencent in a Global Brand Marketing role since July 2023, Xiaohui previously served as Global Branding Lead for Free Fire at Garena, where a comprehensive branding and IP licensing function was developed from the ground up, establishing brand identity and visual guidelines. Prior experience at Unilever included positions of increasing responsibility, culminating in the role of Senior Global Brand Manager for Lux, where contributions led to significant sales growth in key markets and the successful launch of innovative products during critical periods. Xiaohui holds a Bachelor of Engineering degree from Nanyang Technological University and has supplementary education experiences in Germany.