Stefan Froehlich

Partner | Digital Strategy at tenc/PRETTY GOOD IDEAS GmbH

Stefan Froehlich is an accomplished Digital Strategy, Product, and Marketing Consultant with extensive experience in the telecommunications and digital marketing sectors. Since March 2020, Stefan has served as a consultant for their own firm and as a partner at PRETTY GOOD IDEAS GmbH, focusing on marketing solutions for companies in digital transformation. Previous roles include consulting for Telefónica Germany on Go-to-Market strategies and product management, as well as leading online marketing and digital transformation for ADAC's financial services. With a strong foundation in social media management and brand strategy from earlier positions at Telefónica and Deutsche Telekom, Stefan's educational background includes advanced programs at the University of California, Berkeley, and the University of Pennsylvania, complemented by a degree in Sports Management.

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