Lyle Rohr

Lyle Rohr is a seasoned professional in user experience design and digital strategy with extensive experience spanning nearly two decades. Currently serving as Principal User Experience Designer at TensorIoT Inc. since March 2024, Lyle previously co-founded Cannabinder, where responsibility included building a proprietary method for helping cannabis consumers find suitable products. Lyle's freelance work at SSXD, Inc. focused on product design and front-end web development. Additional roles include Digital Strategist and UX Designer at The Marketing Store, Director of Marketing and Experience Design at GolfCliks, and various positions in digital strategy and web development at agencies such as CBD Marketing, Drum Agency, Draftfcb, Direct Logic Solutions, and Infogenic Systems. Lyle holds a Bachelor’s degree in Multimedia and Graphic Design from Bradley University.