Ed Giddens is a seasoned creative professional with extensive experience in various leadership roles across multiple agencies. Currently serving as Regional Manager of Creative Services at Texas Health Huguley Hospital Fort Worth South since March 2021, Giddens previously held the position of Creative Evangelist at May Group USA from 2018 to 2021, where Ed focused on concept development, design, and writing for point-of-purchase and point-of-sale materials while introducing clients to emerging technologies like Augmented Reality and RFID. Giddens also served as Creative Director at Triad, where responsibilities included managing the creative output for both digital and traditional media, and mentoring junior creatives. As a founding partner and Creative Director at Pilot Light, Giddens directed the agency's creative strategies. The early career was shaped at prestigious companies such as Saatchi & Saatchi, J. Walter Thompson, and DDB, where foundational skills in art direction were developed. Giddens holds degrees from the University of Oklahoma and the School of Visual Arts.