Samantha Ferguson, MHSI, CPHIMS, is a seasoned professional in digital marketing within the healthcare sector, currently serving as a Consultant in Digital Marketing at Texas Health Resources since January 2024. Prior to this role, Samantha was the Program Manager for Digital Marketing at Southwestern Health Resources from June 2021 to December 2023 and held the position of Senior Business Analyst at UT Southwestern Medical Center from March 2018 to May 2021. Samantha began their career as a Senior Support Lead at Practice Wise, LLC, where Samantha worked from August 2010 to February 2018. Educationally, Samantha earned a Master of Science in Health Informatics from UT Southwestern Medical Center in December 2023 and a Bachelor of Science in Health Information Management from Southern New Hampshire University in February 2018.