Nicole Payne

Nicole Payne currently holds the position of Assistant Director of Promotions and Fan Engagement at Texas Tech University, a role commenced in August 2022. Previously, Nicole served at the University of Tennessee, Knoxville, where responsibilities included overseeing marketing and fan experience initiatives as a Graduate Assistant from December 2016 to June 2022. Nicole's experience encompasses coordinating events, executing marketing efforts for multiple sports, and collaborating with staff and community organizations. Nicole's background in sports marketing is supported by a Master's degree in Sport Management and a Bachelor's degree in Communication Studies, both from the University of Tennessee, Knoxville.