Lena Danielsson

Lena Danielsson serves as the Global Director of New Ventures & Breakthrough Innovation at The Absolut Group, bringing extensive expertise in business innovation and consumer insights. Previous positions include Global Director of New Business and Global Innovation Director at The Absolut Company, and roles as CEO/Commercial Director at Synovate Sverige AB and Deputy CEO at Temo AB. Additionally, Lena has held senior consultant and key account manager positions, along with experience as a business area manager. Lena is an alumnus of the Stockholm School of Economics.