Monika Murphy is a seasoned marketing professional with extensive experience in both B2B and B2C environments. Currently serving as a Senior Partner Marketing Manager at The Channel Company, Monika specializes in planning and executing lead-generation campaigns for top-tier partners in the ANZ region. As the Director and Founder of Ivy Lane Marketing, Monika provides fractional marketing services focusing on digital and strategic marketing, lead generation, and project management for technology companies. Previous roles include Senior Partner Marketing Manager at bChannels, where Monika implemented GTM strategies for AWS and SAP partners, and Head of Marketing at Nexgen Codecamp, where Monika developed comprehensive marketing strategies for technology workshops. Monika's career also includes marketing management positions at AquaBotanical Beverages, General Optical, Henkel CEE, PZ Cussons, and Coty, contributing to diverse projects across multiple industries. Monika holds a degree from the University of Warsaw.