Rikus Carstens

Rikus Carstens, MBA, has extensive experience in franchise operations and marketing within The Coca-Cola Company, currently serving as Director of Franchise Operations for the CCPB Franchise since May 2013. Previously, Rikus held various positions including Franchise Manager for the BIG BET (Affordability) segment across South Africa, Lesotho, and Eswatini, as well as Senior Operations Marketing Manager roles with significant responsibility for sales volume and market strategy. Rikus began their career at Coca-Cola Shanduka Beverages, progressing through roles in market intelligence and sales management. An academic background includes an Executive MBA from Henley Business School and various leadership and business courses from Harvard Business School Online. Rikus is recognized for strong commercial leadership and strategic impact within the beverage industry.