Nicole Otto

Nicole Otto serves as the Global Brand President of The North Face since June 2022. She previously served as VP of Nike Direct North America from 2018 through May 2021. In this role, Ms. Otto oversaw Nike’s integrated physical and digital ecosystem to deliver seamless shopping journeys, online-to-offline services and experiences, and deep connections with Nike consumers throughout the United States and Canada. Throughout her career at Nike, Ms. Otto played a central role in building and leading high-performing teams and defining pinnacle mono-brand retail experiences. Before joining the North America team, Ms. Otto held several leadership roles at Nike within the digital business, both overseas and on Nike’s global team. These roles included serving as VP/GM of Digital Commerce in Europe, VP/GM of Nike.com Global Store, VP of Global Digital Commerce Operations and VP of Consumer Digital Tech. Among many other tasks, Ms. Otto expanded consumer access to Nike.com to more than 51 countries. Ms. Otto began her career at Nike in 2005 after working in Information Technology at Charles Schwab in San Francisco. She earned an MBA from St. Mary’s College of California and an undergraduate degree in finance from the University of Iowa.