Chris Guest

Chris Guest is the Founder and Advisor of The Traction Designer, specializing in Lean Category Design for Startups and Scale-ups. With over eight years of experience in Category Design, Chris provides rapid and affordable category strategies through a series of workshops. As Chapter Lead for the Marin & Sonoma Chapter of the GenAI Collective, Chris leads the largest AI meetup community in the region. Chris also mentors startups at Techstars and advises Narrative, focusing on marketing, growth, positioning, and data-driven optimization. Previous roles include Chief Marketing Officer at Bryte, where Chris played a vital role in the company's growth to a 40-member organization, and Chief Marketing & Growth Officer for Topology Eyewear. Chris’s extensive agency experience includes leading digital strategy for major brands like Activision and Visa while serving in various strategic roles at AKQA and Syzygy UK. Chris holds a BA (Hons) in Product Design with Marketing from Solent University.