Alicia Bandinelli is a seasoned marketing professional with extensive experience in strategic consulting and project management. Currently serving as Transformation VP Lead and Consulting Manager at The House of Marketing since September 2017, Alicia has spearheaded numerous client projects across various industries, including digital customer experience redesign in fashion, recruitment marketing strategy in finance, and marketing roadmap development in education. Prior roles include Senior Consultant, where Alicia led marketing roadmap projects in construction and served as Marketing Manager for the HR sector, and Client Manager at Customer Collective, Europe’s leading marketing collective. Alicia holds a Master's degree in Handelswetenschappen from KU Leuven, obtained in 2017.
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