Harsita Ganda is a media planning professional with extensive experience in optimizing digital campaigns and maximizing client revenues. Currently, Harsita serves as a Media Planner at Allied Global Marketing since August 2023. Prior roles include Senior Publisher Account Partner ANZ at Yahoo, where insights were provided to support publisher clients, and Senior Performance Manager at Bench, focusing on high-scale online campaigns. Harsita's career also includes positions at Longtail, Omnicom Media Group, Acquire Online, and Cushman & Wakefield, showcasing a strong foundation in programmatic planning and media buying, along with expertise in data analysis, campaign optimization, and client service. Harsita holds a Bachelor of Commerce degree from The University of Auckland, with a double major in Information Systems and Supply Chain & Operations Management.
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