Lizzie Scott

Lizzie Scott is a seasoned digital optimization professional currently serving as a Digital Optimisation Manager at the LEGO Group since November 2023. Prior experience includes holding the position of Senior Experimentation Analyst at ASOS.com, where Lizzie led the implementation of a comprehensive experimentation maturity framework and championed a test-and-learn culture. Previously, Lizzie worked as a Senior CRO Manager at RocketMill, focusing on enhancing client optimization performance, and as a Senior Analytics Associate at Merkle EMEA, providing innovative analytical solutions for national client accounts. Early career roles in finance and data analysis, user experience, and customer integration have equipped Lizzie with a strong foundation in data-driven decision-making and account management. Lizzie holds a Bachelor of Arts in Business Analysis and Technology from the University of Strathclyde.