Aaron Cassidy

Aaron Cassidy currently serves as the Reporting & Insights Lead at The Lottery Corporation since June 2022. Prior experience includes various roles at Tabcorp from January 2017 to June 2022, including Senior Product Analyst, Reporting Analyst, P&C Data Analyst, Gaming Analyst, and Venue Activation Coordinator. Significant contributions were made through developing organizational structures, enhancing product performance for over 70 customers, and increasing customer loyalty and engagement through marketing insights. Prior to Tabcorp, Aaron Cassidy worked as a Loyalty Host at Easts Group Sydney Roosters from March 2015 to December 2016, focusing on customer loyalty strategies and execution.