Cynthia G. Smith

Cynthia G. Smith is a seasoned Salesforce Administrator currently serving at The University of Texas at Austin since April 2024. Prior to this role, Smith worked at Sercante from January 2022 to April 2024 as a CRM & Marketing Automation Strategist, where the focus was on enhancing the Salesforce platform for marketing and sales teams. Between June 2020 and January 2022, Smith was a Salesforce Marketing Consultant at Invado Solutions, collaborating with various sectors to optimize Salesforce and related technologies. Earlier experience includes serving as Project Specialist III at Austin Independent School District from August 2013 to August 2020, leading the implementation of Salesforce Nonprofit Success Pack and coordinating fundraising campaigns. Smith holds a Master of Science in Social Work and a Bachelor of Arts in Sociology from The University of Texas at Austin.