Tom White

Tom White is an experienced digital adoption and transformation leader, currently serving as the Digital Adoption & Transformation Lead at The Football Association since February 2023. Prior to this role, Tom held positions including Digital Adoption Lead at The AA, where work involved defining and delivering the organization's digital adoption strategy, and Managing Director at Whiter Consulting Ltd, focusing on delivering digital transformation benefits for various clients. Tom's background also includes serving as MD & Chief Product Officer for Automotive at TLA, where responsibilities included developing global B2B and B2C product strategies, and Digital Product Director at Time Out Group plc, where the global product vision was crafted for digital platforms. Earlier in the career, Tom was the Head of Product Development at Auto Trader, where a strategic consumer product roadmap was set to maximize revenue and profitability. Tom White holds a 2:1 degree in English from the University of Reading and A levels in Maths, Economics, English, and General Studies from St Peters, York.