Anita Sheth

Anita Sheth is a seasoned content professional with extensive experience in leading content strategies across various organizations. Currently serving as Content Lead at The Office Group since June 2023, Anita previously held the same title at Ankorstore, where responsibilities included driving content creation in a fast-paced B2B environment. At John Lewis & Partners, Anita progressed from Copy Manager to Content Editor, overseeing multi-channel campaigns and brand identity projects. Earlier roles include Editorial & Content Manager at Debenhams, where Anita managed the content strategy and directed copy for digital platforms, and Junior Editor at FASHION EDITOR AT LARGE LIMITED, collaborating on editorial and strategy projects. With a background in fashion journalism from the University for the Creative Arts, Anita possesses strong skills in copywriting, editorial management, and brand tone execution across various media channels.