Luis Hernández currently serves as the Regional Head of Sales for Iberia and Italy at Therabody, focusing on sales budget achievement and strategic development for maximising sales and profitability since November 2020. Prior to this role, Luis was the B2B & Online Business Development Manager for Iberia at Belkin International, overseeing total B2B business management and strategy execution. Luis also has extensive experience as a Retail Sales Manager at Logitech, where total retail business management was a key responsibility. Additional entrepreneurial experience includes serving as the CEO & Co-Founder of Seleqto.com, and previous roles at Creative Labs and Tech Data further solidify expertise in business management and strategic development. Luis holds an International MBA from La Salle BCN and has pursued additional education in business and economics at Saint Mary’s College of California and Esade.