Sierra McConnell

Sierra McConnell is an experienced copywriter currently employed at Thermo Fisher Scientific since July 2024, with a prior role as Senior Social Media Market Analyst at Highmark Health from May 2022 to June 2024. During time at Highmark Health, Sierra spearheaded social-first content creation for significant corporate initiatives while ensuring branding alignment. Freelance work as a Social Media & Content Marketer included conducting SEO audits and crafting over 100 SEO-driven blogs across various industries. Additional experience encompasses teaching as an Adjunct Faculty at Chatham University, developing social media strategies for clients at Spectrum Science, and launching DDI’s Instagram account. Sierra holds a Master’s degree in Integrated Marketing Communications from WVU and a Master’s degree in Professional Writing from Chatham University, complemented by a B.A. in English from Emmanuel University.