Geoffrey Colon

Geoffrey will be applying his communication design background from the agency world and his tenure at Microsoft to amplify and accelerate TSA’s thought leadership content design and amplification efforts.

Geoffrey’s experience includes roles as Head of Brand Studio at Microsoft, VP of Digital Strategy at Ogilvy & Mather and Creative Director at 360i. Geoffrey is also the author of the 2016 book Disruptive Marketing: What Growth Hackers, Data Punks, and Other Hybrid Thinkers Can Teach Us About Navigating the New Normal (HarperCollins Leadership) where his hypothesis is are moving into a world that will be dominated by creators using social media who will have power based on the currency of ideas and creativity.

He has helped many companies and their leaders use a combination of social media, creative assets and employee advocacy to drive business results. He was worked with a vast array of clients including IBM, American Express, Netflix, Spotify, Black Rock, UPS, History, A&E, WWE and Coca-Cola.

A creator himself, Geoffrey is host of the weekly top 100 ranked management podcast Disruptive FM, creator and Executive Producer for web video series The Download, creator and producer of the Creative Studies newsletter on LinkedIn and contributor to Branding Strategy Insider. He is producer of the podcast Everything Is Better with Creators for Whalar and is launching a new podcast focusing on humans and technology with Google’s Abigail Posner titled Human Code. He is highly active on LinkedIn with over 200,000 followers and monthly shows about business culture.

Geoffrey is at the forefront of the creator economy and its connection to thought leadership and business impact. He developed the annual Microsoft Consumer Trends Report that launched in 2018. He is a 2013 Cannes Lions Gold Award winner for his work on “The World’s Smallest Film” where he led the social media strategy and is a candidate for the 2022 Cannes Lions B2B Creative Award. The first year of the category.

Geoffrey is very active on the global marketing conference circuit and has been quoted in various media outlets including The Los Angeles Times, WABC-AM, Cheddar TV, Forbes, Business Insider, AdWeek and Advertising Age.