The goal of ThinkLA is to connect, educate, and inspire the Los Angeles advertising, marketing, and media community. We promote and support world-class collaboration, innovation, and creativity among these industries in Los Angeles.

As the preeminent nonprofit association, ThinkLA serves its constituents through initiatives that leverage members'​ combined resources to accomplish objectives greater than each could reasonably expect to accomplish on their own.

To that end, ThinkLA seeks to enhance the business objectives of its members via:

· Elevating the image, identity and awareness of the Los Angeles communities among national marketers to attract more business, greater talent, and more spending to the market
· Establishing and advocating industry standards and ideals, including philanthropic support of related charitable endeavors
· Providing comprehensive educational and training support with an emphasis on diverse multi-cultural representation and improved knowledge of new, emerging media and marketing disciplines
· Building pride and alignment throughout the various communities, resulting in enhanced affiliation and fellowship among like colleagues
· Enabling members to network and build strong business and personal relationships

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