Helen Probert

Helen Probert is an experienced marketing professional currently serving as CVM In Life Lead and CVM Transformation Lead at Three UK since March 2022. Previously, Helen held the position of Customer Lead - Retention at Virgin Media O2 from April 2019 to March 2022, where management of proactive retention and churn prevention efforts took place. Helen's expertise includes leading marketing decisioning design projects at Virgin Media O2 and O2 (Telefónica UK), with a focus on campaign management and journey orchestration. Additional roles include account management and strategic insights in various firms, overseeing significant rebranding and CRM initiatives for clients such as Sainsbury's Bank, Specsavers, and Fiat. Helen holds a 2:1 BA Hons degree in Theology and Religious Studies from the University of Leeds.