Whitney Lawson-Lamonica

Whitney Lawson-LaMonica is a seasoned marketing professional with extensive experience in various leadership roles, currently serving as Chief Marketing Officer and Co-Founder of Thruhike and Founder of SWELL Strategy since November 2023. Prior to these positions, Whitney was the Senior Director of Marketing at Zerigo Health, leading efforts in member and product engagement. Whitney's career includes key roles at Amazon, encompassing Account Based Marketing Lead for Amazon Care and various strategic account management positions. Other notable experiences include Director of Growth Marketing at FARMIGO, Manager of Digital Advertising at Coach, and Key Account Manager at Adconion Direct. Whitney holds a B.S. in Advertising and Psychology from the University of Florida, an M.A. in Advertising from The University of Texas at Austin, and a specialization in Business and Financial Modeling from The Wharton School.