Lalima Sudarsan

Lalima Sudarsan is a Senior Director at Tiger Analytics since April 2022, bringing extensive experience in brand innovation and analytics. Previously, Lalima held the role of Director at NielsenIQ, leading a team of eight in client acquisition and research solutions for major brands in India. Prior roles at Nielsen included Associate Director and Regional Lead for brand innovation strategy across the SEANAP region, where Lalima spearheaded product roadmaps and managed analytics for diverse markets. Additionally, experience as an Analytics Consultant at ZS Associates involved developing marketing strategies for global pharma companies. Lalima began a career at Larsen & Toubro Infotech, advancing from coder to Project Lead while managing software development projects. Educational credentials include a PGPM in Marketing from Great Lakes Institute of Management and a BE in Information Technology from Cummins College of Engineering. Lalima also holds a certification in Handwriting Analysis from the Institute of Graphological Research.