Benjamin Music

Senior Strategist at TikTok

Benjamin Music is a seasoned strategist currently serving as a Senior Strategist at TikTok, focusing on the growth of TikTok Shop and social commerce for over 1 billion users, emphasizing financial efficiency, operational optimization, and resource allocation. Previously, Benjamin worked as a Senior Consultant at Boston Consulting Group, contributing to projects related to digital strategy and innovation within the Private Investor, Private Equity, and Financial Institutions practices. Benjamin's experience also includes roles as an Associate Consultant at Kearney, a Consultant at The London School of Economics and Political Science, and a Research and Project Fellow at UNESCO, where the focus was on funds allocation and operations for youth and infrastructure programs. Benjamin is a graduate of The London School of Economics with an MSc in Media, Communications and Development and holds a BA in Politics, Philosophy, and Economics from Sciences Po, specializing in MENA, along with an International Baccalaureate from UWC Costa Rica. Military experience includes service in the Austrian Air Force as part of the 2016 pilot cohort.

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