Carolina Baracat

Carol Baracat serves as the Global Head of Integrated Marketing at TikTok since April 2023, previously holding the position of Director of Regional Marketing for Latin America. Carol's extensive marketing experience includes roles as VP of Marketing at Loft and Lingokids, Marketing, Brand, and Content Director at GuiaBolso, and Head of Consumer Marketing for Latin America at Spotify. Throughout the career, significant achievements include developing innovative brand strategies, integrating marketing teams across various disciplines, and successfully leading digital marketing initiatives that substantially increased lead generation and sales conversion rates, particularly at Nextel Telecomunicações. Carol's educational background features degrees from prestigious institutions, including a Bachelor's degree in Communication and an MBA focusing on Sustainability Studies.