Esteban Ribero

Esteban Ribero currently serves as the Global Research Leader for Marketing Science at TikTok, focusing on enhancing the joy of advertising through consumer and market research. Previously, Esteban held the position of SVP, Head of Strategy - Planning & Insights at Performics (Publicis Groupe), where expertise in extracting and analyzing insights from data was cultivated. As Senior Director of Strategy and Innovation at Egg Strategy, leadership in global consulting and product innovation was demonstrated. Esteban's background includes serving as VP of Analytics and Insights at Entravision, and as VP Strategy Director at Leo Burnett/Lapiz, where strategic planning methodologies were developed. Educational qualifications include an M.S. in Data Science from Northwestern University, an M.A. in Advertising from The University of Texas at Austin, and various other certificates from prestigious institutions, underscoring a strong foundation in data-driven decision-making and behavioral economics.