Laura Perez

Laura Perez is an experienced communications professional currently serving as the Global Director, Head of Product and Technology Communications at TikTok since May 2019, where responsibilities include leading global communications for various product sectors. Prior to TikTok, Laura held key roles including Head of Communications at Algolia, where corporate and product communications were managed for a leading Search API, and Founder/CEO at Hello Baby San Francisco, launching a custom product in the children's retail market. Additional experience includes Marketing Director at Upsight, Account Supervisor at Hill & Knowlton, Independent Consultant specializing in marketing communications for startups, and roles at Burson-Marsteller and MasonPR, where public relations strategies were implemented for diverse clients. Laura holds a Bachelor of Science in Communications from Texas Christian University.