MacIe Spear

Macie Spear is an experienced professional in the music and entertainment industry, currently serving in the role of Global Music Content & Partnerships at TikTok since March 2020. In this position, Macie collaborates with regional music teams worldwide to enhance key campaigns and events while maximizing artist opportunities across Bytedance products. Prior to TikTok, Macie worked at Universal Music Group as Artist Partnerships for North America in the pop genre, and held roles in A&R/Product Development, Production & Record Label Management at AMI/Deep Well Records, and as an Assistant Engineer at The Village Studios. Macie's career began as a Public Relations Assistant at Rogers & Cowan. Macie holds a Bachelor of Science in Business Administration & Management with a minor in Music from the Questrom School of Business at Boston University, earned between 2009 and 2013.