Melvin P. Bacon IV is an experienced professional in the e-commerce and technology sectors, currently serving as the Category Manager for Licensed Sports and Outdoors at TikTok. Previously, Melvin held the position of Merchant Success Manager at Shopify and contributed to business development as a Business Development Representative and E-Commerce Account Manager at Rakuten. Additionally, Melvin served as a Senior SaaS Account Executive at Live365 and held the role of Sr. Strategic E-Commerce Account Manager at Wintec Industries. Melvin holds a Bachelor of Arts degree in French Language and Literature from Morehouse College.