Nandeeta Seth

Nandeeta Seth is a highly accomplished professional with extensive experience in product monetization and advertising strategy. Currently serving as the Director and Head of North America Product Monetization at TikTok, Nandeeta has successfully scaled the advertising business to over $1 billion, demonstrating significant growth in a competitive market. Prior to TikTok, Nandeeta held key roles at Google, where responsibilities included overseeing a multi-billion dollar media business and leading product strategy for adtech platforms. Additional contributions include board membership at The New York Foundling and investment activities since 2019. Nandeeta's earlier career comprises strategic roles at Hewlett-Packard, A.T. Kearney, and Ernst & Young, complemented by an M.B.A. from Columbia Business School and a Bachelor's degree in Economics from Delhi University.