Novella Borghetti

Novella Borghetti is an experienced professional in customer care, marketing automation, and digital marketing, currently serving as the Responsabile Customer Care at Tomasi Auto. With a strong background in driving user retention and optimizing conversion rates through strategic campaign execution, Novella has held key positions such as E-commerce Brand Manager at Giglio Group SpA and Senior Marketing Automation Strategist at 7Hype - Giglio Group. Novella's expertise extends to managing cross-channel marketing capabilities and implementing innovative strategies for customer acquisition and retention, with prior roles in CRM and digital marketing at Valsir SpA and One Team Srl. Novella holds multiple advanced degrees, including an Executive Master in Data Analysis for Marketing and a Master's degree in Marketing and Communication from IULM University.