The Engineering Team at Tracify GmbH is responsible for developing and maintaining the company's unique tracking and attribution software. This includes building and optimizing the sophisticated dashboards that generate deep insights into marketing performance across various channels, ensuring the solution is GDPR-compliant, and integrating data back into ad managers for easy campaign optimization. The team works collaboratively to enhance data accuracy and support the company's goal of helping eCommerce brands efficiently manage and scale their marketing activities.
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