Siddhartha Unni

Siddhartha Unni is an accomplished professional with extensive experience in strategic partnerships, marketing, and business development across various industries. Currently serving as Vice President of Global Partnerships at Traffic Steer since November 2024, Siddhartha focuses on creating alliances with brands, digital agencies, and publishers to foster growth and innovation. Prior roles include Deputy General Manager and Business Director at Madison World, where Siddhartha enhanced employee morale and spearheaded new business initiatives. Experience also includes Account Director at Edelman, General Manager of Business Development at Percept Ltd, Region Head of Ad Sales at Star TV, and various marketing and sales positions at Cafe Coffee Day, Reliance BIG Entertainment, Radio Mirchi, and MPL Hyundai. Siddhartha holds a Bachelor’s degree in Mechanical Engineering from the University of Madras.