Shonelle Hurley

Shonelle Hurley currently serves as the Head of Independent Retail & On Premise for Penfolds at Treasury Wine Estates since October 2023. Prior to this role, Shonelle held the position of Commercial Sales Manager for Australia & New Zealand at Godiva Australia from August 2022 to October 2023. Shonelle's extensive experience at Mondelēz International from December 2009 to July 2022 included various roles such as National Account Manager for Coles, Category Revenue Planning Manager for Blocks, and Category Activation Planner. Responsibilities spanned governance of commercial plans, delivery of cross-category activation plans, and management of third-party resources, all with a strong emphasis on retailer collaboration and category insights. Shonelle's career began with positions including Regional Manager, Field Sales Manager, and Territory Manager, demonstrating a comprehensive background in sales and account management within the food industry.